Where we come from

Dressing three generations of women since 1975.

It's been 40 years of constant work and effort to offer women the intimate clothing that best fits their bodies and lifestyles. Three generations of women have placed their trust in us, and that's probably much more than our founder Amador Pérez envisioned back in 1975, because intimate fashion has evolved at the unstoppable pace of women.

1970s

The beginning of a revolution.

Selmark begins its activity in a decade that marked a revolution in the way of life and dress of Spanish women, transitioning from a discreet, almost invisible woman to one who began to stand out as an individual who decided, thought for herself, and claimed her place in society.

Amador J. Pérez fundará Selmark en 1975

Its founder and owner, Amador Pérez, already had experience in the textile sector and saw lingerie as a more stable sector than outerwear fashion, yet in need of design. Until then, women's underwear in Spain had simply been functional, with aesthetics not being a priority. In this context, Selmark was born with the aim of offering women comfortable and functional collections, of quality and with a certain design.

Amador J. Pérez funda Selmark en 1985.

In 1979, the production team moved to facilities spanning 2,000 m2, already suitable for all types of garment manufacturing operations, with the aim of producing for the national market (at that time, no one was thinking about exports). Since there was no corsetry textile tradition in Galicia, it was necessary to send the various teams of professionals to Barcelona for training.

Fábrica y oficina en los años 70.

We designed two lines of garments: one classic and structured, which covered the body to the maximum with thick fabrics, featuring a limited color palette of nude (previously called flesh) and white or ivory; designed with functionality in mind. And another line of lingerie, smaller in size and less concerned with support, intended for younger, more modern women who desired freedom.

Lencería de los años 70.

1980s-90s

Innovate, seduce, broaden horizons.

The evolution of women is now unstoppable. The eighties brought a wave of creativity, freedom, and a certain excess in fashion: the motto could be "more is more." In this decade, elastic fibers also emerged, allowing for the exploration of endless possibilities.

Logotipo de Selmark de los años 80.

The revolution of imagination and technology triumphs in lingerie. Preforming fabrics represented a radical change in the sector because it allowed the avoidance of seams, and although pointed bras could be seen on stage, the trend on the streets was more natural. Trimmings, laces and embroideries flooded shop windows, which also became filled with color.

Lencería de los años 80.

Although the 90s are always considered the antithesis of the 80s, a decade in which minimalism triumphed, the development of lingerie was enormous, and the first padding appeared, lingerie with a purpose: to reduce, increase, enhance... One of the brand's milestones was the launch of the first seamless hidden underwire bra. With this garment, we managed to open a door in many foreign markets.

Lencería de los años 90.

When the technological revolution reaches the world of fashion, Selmark expands its facilities to 5,000 m2, innovates in its production and design processes, and internationalizes its sales, reaching a presence in more than 20 countries. Something that, by no means, its founder had even remotely imagined fifteen years earlier.

Fábrica de los años 90.

In the early nineties, there was also a generational change in the management of Selmark when Rafael Pérez, son of the founder, took over the company. With him, a process of internationalization began, starting from attending the Exponor fair (Portugal), where the first contact was made that would later become a distributor, leading us to be present in more than 40 countries.

Rafael Pérez, hijo del fundador de Selmark, toma el relevo.

Today

We set trends in design.

In 2011, a complete renewal of the corporate identity was carried out, more in line with the new trends, updating everything from the logo to the packaging, stationery... And nowadays, we produce between eight and ten collections per year, more than a hundred new models in twenty colors.

Logotipo de Selmark del año 2000.

Selmark expands its facilities to 10,000 m2 and increases its investment in R&D. The marketing network extends to over 40 countries.

Fábrica de Selmark en el año 2000.

We set trends in design. We manufacture over 100 models annually and continue to focus on the development of structured models, technically perfect cups, aimed at fit and support. Tulles, embroideries, laces, and tricots fill our wardrobe with a myriad of garments for every occasion, whether more sophisticated, basic, or sporty... lingerie becomes specialized.

Lencería especializada.

Shapewear garments emerge strongly, designed to redefine, shape, and stylize the silhouette, while outerwear fashion offers fitted garments that require shaping the silhouette from within. Selmark joins this trend with a control collection made from technical fabrics aimed at keeping curves under control.

Lencería moldeadora.

Seduction continues to set trends with garments designed to reveal and suggest, but there's also a strong emergence of sports lingerie, but also softness and naturality. Fabrics that care for the body are valued. The trend of healthiness (food, lifestyle) spreads to intimate fashion, and we have managed to make fitting well, support, comfort, and technical perfection our hallmark.

Lencería deportiva


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